Den nya tjänsten, som kallas Follow the Footprints, innebär att kunden genom att scanna en QR-kod med sin mobiltelefon, får fram hållbarhetsinformation om produkten.
Icebug: Hållbarhetsargument ger köpbeslut
Kommunikation
I våras lanserade skoföretaget Icebug en tjänst med hållbarhetsinformation direkt i konsumentens mobiltelefon. Via en QR-kod på skorna får kunden besked om bland annat skons klimatavtryck.

Icebugs kunder får information om sina skors klimatpåverkan. Foto: Icebug
Någonting är fel
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Informerar om klimatavtryck per par skor
Förutom en materialspecifikation, som bland annat berättar vilka ingående material som har någon positiv hållbarhetsegenskap, syns tre indikatorer: klimatavtryck per par, andel återvunnet material och andel biobaserade material.
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


