I undersökning har man tittat på, hur exempelvis skyltningen av pris kan få konsumenten att tänka till kring sitt behov av gurka eller broccoli och därmed minska sitt matsvinn.
Mataffärer kan göra mer för att minska hushållens matsvinn
Livsmedel
Mataffärer kan göra mer för att minska hushållens matsvinn, det visar en ny undersökning gjord på uppdrag av Livsmedelsverket.
- Butikerna är jätteviktiga för både sitt egna och hushållens avfall, säger Karin Fritz.

Ny studie visar att skyltningen i butik kan minska matsvinnet.
Foto: Adobe Stock
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
Miljö & Utveckling premium
Läs vidare – starta din prenumeration
- Magasinet Miljö & Utveckling - 6 nummer per år
- Full tillgång till allt digitalt material
Redan prenumerant? Logga in och läs vidare.
Fakta
Om undersökningen:
Studien är gjord av företagen Ramboll Management Consulting tillsammans med Impactually, på uppdrag av Livsmedelsverket.Studien är en del av det regeringsuppdrag, ”Fler gör mer – Handlingsplan för minskat matsvinn 2030”. Där Livsmedelsverket, Jordbruksverket och Naturvårdsverket gemensamt arbetar för att minska matsvinnet i hela livsmedelskedjan.
Under två veckor testade åtta livsmedelsbutiker att genom olika skyltar, se om kundernas köpbeteende förändrades.
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


