Allt fler unga män vill leva hållbart

Konsumtion Ungdomsbarometern genomförs för andra året i rad, och den visar att unga mäns intresse för hållbarhet ökar. Andelen som svarar att det är ”mycket viktigt” är nära en tredjedel av de tillfrågade, nästan samma resultat som för unga kvinnor. Undersökningen avslöjar också vilken hållbarhetskommunikation unga vill se.

Allt fler unga män vill leva hållbart
Att ett varumärke uppfattas som hållbart kan bli viktigare framöver. Foto: StockAdobe

Över 1 500 personer i åldern 18 till 35 år har fått svara på frågor om hur de ser på hållbarhet. Undersökningen genomförs av Ungdomsbarometern och Jung Relations.

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Linn Jacobsson.

Linn Jacobsson, Jung Relations, menar att undersökningen visar vilka krav som ställs på hållbarhetskommunikation i framtiden.

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